I was approached by our Fan Relations and Marketing Intelligence departments about developing an “interesting, informative and fun” print piece that could be mailed to potential season ticket holders within the construction, remodeling and home improvement industries. They had already ordered construction helmets featuring a Wild logo to be included in the package, so my immediate thought was – why not do a blueprint! This 36″ x 24″ piece was a great challenge due to its size and need for detail. I worked with our graphic designer on this project – who was an Illustrator savant customizing the seat map – and the final product turned out fantastic!
Once delivered, this piece succeeded in impressing its intended audience – resulting in many phone calls to our fan relations team and several new season ticket sales.